Scott Aakre

As senior vice president, Retail – Brand Fuel, Scott Aakre leads our Brand Fuel center of excellence focused on consumer insights, brand analytics, digital engagement and innovation for the Hormel Foods portfolio of more than 30 leading brands. Aakre and his team have been instrumental in driving brand growth through deep consumer understanding and smart product innovation both domestically and globally within the Company’s world-class portfolio of brands.

Hormel Foods is a global branded food company with over $12 billion in annual revenue across more than 75 countries worldwide. Hormel Foods is a member of the S&P 500 Index and has been designated a S&P 500 Dividend King. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin’s^®, Columbus^®, WHOLLY^® Guacamole, Hormel^® Black Label^® and more than 30 other beloved brands. The company has been named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three straight years, is one of Fortune magazine’s most admired food companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list and was named one of America’s Most Responsible Companies by Newsweek, among other awards and accolades for its corporate responsibility and community service efforts.

Under Aakre’s leadership, the company has received numerous industry awards and accolades for its innovation efforts including recognition from IRI Pacesetters, Progressive Grocer Editors’ Picks and Grocery Manufacturers Association Innovation and Creativity Awards.

Aakre joined Hormel Foods in 1990 and held a variety of management positions for the company before being named group product manager of Grocery Products in 2003 and director of marketing for Grocery Products later that year. In 2005, he was promoted to vice president of marketing for grocery products. Aakre was named vice president of corporate innovation and new product development in 2011 and assumed his current position in 2022. Aakre is active in the innovation industry as well as in a variety of community and charitable causes.

A Minnesota native, Aakre earned a bachelor’s degree and a master’s degree in business administration from the University of Minnesota.